New generation of tools with more sustainable product concept
Consistent focus on more sustainability along the entire value chain
Bosch Power Tools is taking a big step towards more sustainability with its new range of measuring technology for DIYers. It's not just the more sustainable product concept that contributes to this – the marketing campaign for the tools has also been conducted in a resource-conserving and particularly lovingly designed way.
It all started with the Quigo Green in 2021: The crossline laser from Bosch is the pioneer in the field of more sustainable product development. Its housing and accessories are made from 90 percent recycled plastic. On this basis, product managers from the Measuring Technology division and experts from the central sustainability department at Bosch Power Tools worked hard to transfer the more sustainable product concept to the entire measuring technology range for DIYers. The result has been available in stores since September 2023: 23 tools such as laser measures, detectors, and thermal detectors as well as eight accessories with a more sustainable product concept.
Optimization along the entire value chain
The new concept provides that as much recycled material as possible is used for all rigid plastic and metal parts of the product housings. Accessories such as stands, clamps, and attaching devices are now also largely made from recycled materials. The packaging for the new generation of tools no longer includes any polybags, and all of it is made from at least 70 percent recycled fibers. At the same time, packaging sizes have been reduced to optimize logistics and conserve resources by comparison to previous products.
"The focus during development was to reduce the carbon footprint from the product to the accessories and packaging," says Daniel Marquardt, strategic marketing and sustainability expert for Measuring Technology at Power Tools. Life cycle analyses were carried out along the entire value chain to determine where materials in general and plastics in particular could be saved or replaced with more environmentally friendly materials. "Of course, we have maintained the high-quality standard of the products themselves, their feel and ease of use," continues Marquardt. This is why the team has not only further improved the use of resources in the new measuring technology range, but also the ease of use. This is also well received by users and retailers: "We are not only noticing that sustainability is becoming an increasingly important criterion in the consumer goods industry among our users. The topic is also important for our retail partners. As a result, the response to our more sustainable products has been very positive," says Marquardt.
Handicraft and “green production”
More sustainable than ever: this applies not only to all new measuring tools, but also to the production of the corresponding campaign. Using elements of papercraft, i.e. elaborately folded paper objects, and the stop-motion technique, a campaign video was shot to market the new product family with its more sustainable features. The making-of clip provides a look behind the scenes, showing that great importance was attached to a resource-saving approach throughout the shoot.
Summary
Using the Quigo Green crossline laser as a model, a team of product managers from the Business Unit Measuring Technology and sustainability experts from Bosch Power Tools optimized the measuring technology range for DIYers along the entire value chain in terms of sustainability. The insights gained are now being incorporated into further product development.
