Robert Bosch Power Tools GmbH (hereinafter “Bosch Power Tools” or “We” or “Us”) welcomes you to our internet pages and mobile applications (together also referred to as “Online Offers”). We thank you for your interest in our company and our products.
The protection of your privacy throughout the course of processing personal data as well as the security of all business data are important concerns to us. We process personal data that was gathered during your visit of our Online Offers confidentially and only in accordance with statutory regulations.
Data protection and information security are included in our corporate policy.
Bosch Power Tools is the controller responsible for the processing of your data; exceptions are outlined in this data protection notice.
Our contact details are as follows:
Robert Bosch Power Tools GmbH, Max-Lang-Straße 40-46, 70771 Leinfelden-Echterdingen, Germany kontakt@bosch.de .
The following categories of data are processed:
· Communication data (e.g. name, telephone, e-mail, address, IP address)
· Contractual master data (e.g. contractual relationships, contractual or product interest)
· Client history
· Personal data that is part of your inquiry/contact with us
Personal data consists of all information related to an identified or identifiable natural person, this includes, e.g. names, addresses, phone numbers, email addresses, contractual master data, contract accounting and payment data, which is an expression of a person's identity.
We collect, process and use personal data (including IP addresses) only when there is either a statutory legal basis to do so or if you have given your consent to the processing or use of personal data concerning this matter, e.g. by means of registration.
We, as well as the service providers commissioned by us, process your personal data for the following processing purposes:
4.3.1 Provision of this Online Offer
(Legal basis: our legitimate interest in direct marketing, provided this is done in accordance with data protection and competition laws).
4.3.2. Answering user questions within the framework of our inquiry form, processing your inquiry and providing the information you have requested
(Legal basis: fulfillment of the contract or legitimate interest for improvement of our products/services).
4.3.3 Resolving service disruptions as well as for security reasons.
(Legal basis: Fulfilment of our legal obligations within the scope of data security and legitimate interest in resolving service disruptions as well as in the protection of our offers.)
4.3.4 Self-promotion as well as market research and reach measurement to the extent permitted by law or based on consent
(Legal basis: consent / legitimate interest from our side in direct marketing, as long as this is done in accordance with data protection and competition law requirements.)
4.3.8 Sending a newsletter with the recipient’s consent via email, SMS/MMS or push notifications
(Legal basis: consent.)
4.3.9 Booking a Demo presentation of OfficeOn and its functionalities
(Legal basis: consent.)
4.3.10 Safeguarding and defending our rights.
(Legal basis: Legitimate interest on our part for safeguarding and defending our rights.)
Each time you use the internet, your browser is transmitting certain information which we store in so-called log files.
We store log files to determine service disruptions and for security reasons (e.g., to investigate attack attempts) for a period of 30 days and delete them afterwards. Log files which need to be maintained for evidence purposes are excluded from deletion until the respective incident is resolved and may, on a case-by-case basis, be passed on to investigating authorities.
In log files, the following information is saved:
This Online Offer is not meant for children under 18 years of age.
Principally, your personal data is forwarded to other controllers only if required for the fulfilment of a contractual obligation, or if we ourselves, or a third party, have a legitimate interest in the data transfer, or if you have given your consent. Particulars on the legal basis and the recipients or categories of recipients can be found in the Section Processing purposes and legal basis. Third parties may also be other companies of the Bosch group.
Additionally, data may be transferred to other controllers when we are obliged to do so due to statutory regulations or enforceable administrative or judicial orders.
4.6.1 Service providers (general)
We involve external service providers with tasks such as sales and marketing services, customer contact centre, contract management, payment handling, provision of warehousing, programming, data hosting and hotline services. We have chosen those service providers carefully and monitor them on a regular basis, especially regarding their diligent handling of and protection of the data that they store.
All service providers are obliged to maintain confidentiality and to comply with the statutory provisions. Service providers may also be other Bosch group companies.
4.6.2 Booking a demo presentation
For booking your OfficeOn demo presentation with us, we use Demodesk platform. Demodesk offers meeting scheduling and video conferencing functionalities. For more information about our service provider Demodesk’s data protection practices, please visit: https://demodesk.com/legal/privacy-policy-platform.
We might transfer personal data to recipients located outside the UK and EEA into so-called third countries. In such cases, prior to the transfer we ensure that either the data recipient provides an appropriate level of data protection or that you have consented to the transfer.
You are entitled to receive an overview of third country recipients and a copy of the specifically agreed provisions securing an appropriate level of data protection. For this purpose, please use the statements made in the Contact section.
Principally, we store your data for as long as it is necessary to render our Online Offers and connected services or for as long as we have a legitimate interest in storing the data (e.g. we might still have a legitimate interest in postal mail marketing after fulfilment of our contractual obligations). In all other cases we delete your personal data with the exception of data we are obliged to store for the fulfilment of legal obligations (e.g. due to retention periods under the tax and commercial codes we are obliged to have documents such as contracts and invoices available for a certain period of time).
In the context of our Online sOffers, cookies and tracking mechanisms may be used.
Cookies are small text files that may be stored on your device when visiting our online service.
Tracking is possible using different technologies. In particular, we process information using pixel technology and/or during log file analysis.
We distinguish between cookies that are mandatorily required for the technical functions of the online service and such cookies and tracking mechanisms that are not mandatorily required for the technical function of the online service.
It is generally possible to use the online service without any cookies that serve non-technical purposes.
5.1.1 Technically required cookies
By technically required cookies we mean cookies without those the technical provision of the online service cannot be ensured. These include e.g. cookies that store data to ensure smooth reproduction of video or audio footage.
Such cookies will be deleted when you leave the website.
5.1.2 Cookies and tracking mechanisms that are technically not required
We only use cookies and tracking mechanisms if you have given us your prior consent in each case. With the exception of the cookie that saves the current status of your privacy settings (selection cookie). This cookie is set based on legitimate interest.
We distinguish between two sub-categories with regard to these cookies and tracking mechanisms:
These cookies facilitate operation and thus allow you to browse our online service more comfortably, e.g. your language settings may be included in these cookies.
General
By using marketing cookies and tracking mechanisms we and our partners are able to show you offerings based on your interests, resulting from an analysis of your user behaviour:
Statistics:
By using statistical tools, we measure aspects of the user journey, e.g. the number of your page views.
Conversion tracking:
Our conversion tracking partners place a cookie on your computer ("conversion cookie") if you accessed our website via an advertisement of the respective partner. Normally these cookies are no longer valid after 30 days. If you visit certain pages of our website and the cookie has not yet expired, we and the relevant conversion partner can recognize that a certain user clicked on the advertisement and thereby was redirected to our website. This can also be done across multiple devices. The information obtained by means of the conversion cookie serves the purpose of compiling conversion statistics and recording the total number of users who clicked on the respective advertisement and were redirected to a website with a conversion tracking tag.
Retargeting
These tools create user profiles by means of advertising cookies or third-party advertising cookies so called "web beacons" (invisible graphics that are also called pixels or tracking pixels), or by means of comparable technologies. These are used for interest-based advertising and to control the frequency with which the user looks at certain advertisements. The relevant provider is the controller responsible for the processing of data in connection with the tool. The providers of the tools might disclose information also to third parties for the purposes mentioned above. Please note the data protection notices of the relevant provider in this context.
Please note that using the tools might include transfer of your data to recipients outside of the UK and EEA where there is no adequate level of data protection pursuant to the GDPR (e.g. the USA). For more details in this respect please refer to the following description of the individual marketing tools.
5.3.1 Google Analytics
Name: Google Analytics
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Analysis of user behaviour (page retrievals, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information of logged-in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking and retargeting in conjunction with Google Ads
5.3.2 Tealium iQ Tag Management
Name: Tealium iQ Tag Management
Provider: Tealium Inc, 9605 Scranton Road, Suite 600, San Diego CA 92121 USA.
Function: The Tealium iQ Tag Manager is used to manage website tags via an interface and to integrate program codes on our websites. The Tag Manager itself does not store any personal data.
5.3.3. Tealium AudienceStream Customer Data Platform
Name: Tealium AudienceStream CDP
Provider: Tealium Inc, 9605 Scranton Road, Suite 600, San Diego CA 92121 USA.
Function: Tealium Audience Stream records your user behavior (movement profile, purchasing behavior) on our digital offers in a pseudonymized way and also includes data that is already stored in the general customer database. This is used to improve your browsing experience, analyze website traffic, support campaign planning and analysis and to display personalized advertising on advertising networks. Tealium Audience Stream also enables us to create target groups, which we use for customer matching for remarketing campaigns.
You can manage your cookie and tracking mechanism settings in the browser and/or our privacy settings.
Note: The settings you have made refer only to the browser used in each case.
5.4.1 Deactivation of all cookies
If you wish to deactivate all cookies, please deactivate cookies in your browser settings. Please note that this may affect the functionality of the website.
5.4.2 Management of your settings with regard to cookies and tracking mechanisms not required technically
When visiting our websites, you will be asked in a cookie layer whether you consent to our using of any Comfort cookies, marketing cookies or tracking mechanisms, respectively.
In our privacy settings, you may withdraw the consent with effect for the future or grant your consent at a later point in time.
Within the scope of our Online Offers you can sign up for newsletters. We provide the so-called double opt-in option which means that we will only send you a newsletter via email, mobile messenger (such as, e.g. WhatsApp), SMS or push notification after you have explicitly confirmed the activation of the newsletter service to us by clicking on the link in a notification. In case you wish to no longer receive newsletters, you can terminate the subscription at any time by withdrawing your consent. You can withdraw your consent to email newsletters by clicking on the link which is sent in the respective newsletter mail, or in the administrative settings of the Online Offer. Alternatively, please contact us via the contact details provided in the Contact section.
Provider: Meta Platforms Ireland Limited, Harbour, D2, 4 Grand Canal Quay, Square, Dublin, Ireland, (“Meta”)
We are jointly responsible with "Meta" for processing operations of your personal data in the context of processing on our Online Offer via Meta-Pixel.
In order to define the respective responsibilities for the fulfillment of obligations in accordance with the GDPR for joint processing, we have concluded a shared responsibility agreement with Facebook. You can see the key points of the agreement at any time under the following link: https://www.facebook.com/legal/controller_addendum. In particular, this governs what security measures "Meta" must take into consideration (https://www.facebook.com/legal/terms/data_security_terms) and how the rights of data subjects can be asserted vis-à-vis "Meta".
Function: "Meta" processes your personal data on the basis of your consent through Meta-Pixel Pixel for the generation of campaign reports, conversion tracking, click events and targeted advertising outside our website (retargeting) on the basis of HTTP headers (including IP address, device and browser properties, URL, referrer URL, your person), Pixel-specific data (including Pixel ID and Facebook cookie), click behaviour, optional values (such as conversions, page type), form field names (such as “email”, “address”, “quantity” for purchasing a product or a service)
We do not receive any personal data concerning you from "Meta" , but rather receive anonymized campaign reports about the website target audience and ad performance.
You can stop getting interest-based ads from "Meta" by changing your advertising preferences on the Facebook website. Alternatively, you can deactivate the use of third-party cookies by visiting the Digital Advertising Alliance opt-out page at http://optout.aboutads.info/?c=2&lang=EN or the http://www.youronlinechoices.com website.
We use Meta Lead Ads to make it easier for you to reach out to us and book OfficeOn demo. In the context of Meta Lead Ads, based on your consent, we process your following personal data: first name, last name, business email address, business phone number, company details. Your lead ad data is stored on Meta's servers. We use your personal data in accordance with this data protection notice and store it on our CRM (Customer Relationship Management) cloud for the purpose of organizing OfficeOn demo with you. Meta may use lead ad data - as an independent data controller - as permitted by its Privacy Policy including to prefill future instant forms that you may complete.
Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
Function: LinkedIn processes your personal data based on your consent via the “LinkedIn Insight Tag” pixel to create campaign reports, track conversions, click events and targeted advertising outside of our websites (retargeting) based on URL, referrer URL, IP address shortened or hashed (for cross-device retargeting), device and browser properties (user agent) and timestamp. We do not receive any personal data about you from LinkedIn, only anonymized campaign reports about the website target group and ad performance.
LinkedIn storage period: Pseudonymization after 7 days, final deletion after 180 days.
For more information, see: https://www.linkedin.com/legal/privacy-policy
We use LinkedIn Lead Gen forms Ads to make it easier for you to reach out to us and book OfficeOn demo. In the context of LinkedIn forms, based on your consent, we process your following personal data: first name, last name, business email address, business phone number, company details. Your data is stored by LinkedIn and sent to us on our CRM (Customer Relationship Management) cloud. We use your data in accordance with this data protection notice for the purpose of organizing OfficeOn demo with you. LinkedIn's use of your personal data is described in their Privacy Policy.
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Function: Google processes your personal data based on your consent via the "Google Ads Conversion Tracking Pixel". As soon as you complete an action on our website (e.g. click event), Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us via a Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. We do not receive any personal data from you from Google, only statistical evaluations, such as the total number of users who clicked on our ads and what actions were performed.
You have the option not to participate in the Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. If you generally want to reject cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, will also disable all "personalized advertising cookies".
For more information, please visit: https://policies.google.com/privacy
Name: Google Floodlight Tag
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Function: Google processes your personal data on the basis of your consent via the Google Floodlight Tag in order to measure the effectiveness of our advertising campaigns, to limit the frequency with which you are shown a particular ad and to only display ads that are relevant to you and your interests. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, Google can use cookie IDs to record so-called conversions that are related to ad requests. The cookies do not contain any personal information such as e-mail addresses, names or addresses.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. Through the integration of the floodlight tag, Google receives the information that you have called up the relevant part of our website or clicked on an advertisement from us.
In addition, the Floodlight Tags used allow us to understand whether you perform certain actions on our website after calling up one of our display/video ads on another platform or clicking on it (conversion tracking). Google uses this cookie to understand the content you have interacted with on our websites in order to later send you targeted advertising. If you generally want to reject cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, will also disable all "personalized advertising cookies".
For more information, please visit: https://policies.google.com/privacy
Our Online Offers may contain links to internet pages of third parties, in particular providers who are not related to us. Upon clicking on the link, we have no influence on the collecting, processing and use of personal data possibly transmitted by clicking on the link to the third party (such as the IP address or the URL of the site on which the link is located) as the conduct of third parties is naturally beyond our control. We do not assume responsibility for the processing of personal data by third parties.
Our employees and the companies providing services on our behalf, are obliged to confidentiality and to compliance with the applicable data protection laws.
We take all necessary technical and organisational measures to ensure an appropriate level of security and to protect your data that are administrated by us especially from the risks of unintended or unlawful destruction, manipulation, loss, change or unauthorized disclosure or unauthorised access. Our security measures are, pursuant to technological progress, constantly being improved.
To enforce your rights, please use the details provided in the Contact section. In doing so, please ensure that an unambiguous identification of your person is possible.
Right to information and access
You have the right to obtain confirmation from us about whether or not your personal data is being processed, and, if this is the case, access to your personal data.
Right to correction and deletion
You have the right to obtain the rectification of inaccurate personal data. As far as statutory requirements are fulfilled, you have the right to obtain the completion or deletion of your data.
This does not apply to data which is necessary for billing or accounting purposes or which is subject to a statutory retention period. If access to such data is not required, however, its processing is restricted (see the following).
Restriction of processing
As far as statutory requirements are fulfilled you have the right to demand for restriction of the processing of your data.
Data portability
As far as statutory requirements are fulfilled you may request to receive data that you have provided to us in a structured, commonly used and machine-readable format or – if technically feasible –that we transfer those data to a third party.
Object to direct marketing
Additionally, you may object to the processing of your personal data for direct marketing purposes at any time. Please take into account that due to the organizational reasons, there might be an overlap between your objection and the usage of your data within the scope of a campaign which is already running.
Objection to data processing based on the legal basis of “legitimate interest”
In addition, you have the right to object to the processing of your personal data at any time, insofar as this is based on legitimate interest. We will then terminate the processing of your data unless we demonstrate compelling legitimate grounds according to legal requirements which override your rights.
Withdrawal of your consent
In case you consented to the processing of your data, you have the right to revoke this consent at any time with effect for the future. The lawfulness of data processing prior to your withdrawal remains unchanged.
You have the right to lodge a complaint with a supervisory authority. You can appeal to the supervisory authority which is responsible for your place of residence or your state of residency or to the supervisory authority responsible for us. The supervisory authority responsible for us is:
The State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Address:
Lautenschlagerstraße 20
70173 Stuttgart
GERMANY
Postal address:
P.O. Box 10 29 32
70025 Stuttgart
GERMANY
Tel.: +49 (711)/615541-0
FAX: +49 (711)/615541-15
E-Mail: poststelle@lfdi.bwl.de
We reserve the right to change our security and data protection measures. In such cases, we will amend our data protection notice accordingly. Please, therefore, notice the current version of our data protection notice, as this is subject to changes.
If you wish to contact us, please find us at the address stated in the "Controller" section.
To assert your rights please use the following link: https://request.privacy-bosch.com/entity/PTDE/?app=34e06089-8879-4d25-a67a-0fe012d2e960.
To notify us of data protection incidents please use the following link: https://www.bkms-system.net/bosch-datenschutz.
For suggestions and complaints regarding the processing of your personal data we recommend that you contact our data protection officer:
Data Protection Officer
Department for Information Security and Privacy of the Bosch Grupe (C/ISP)
Robert Bosch GmbH,
Postfach 30 02 20
70442 Stuttgart
Germany
or
E-Mail: DPO@bosch.com
Effective date: 14.10.2024